Little Caesars® Launches Planteroni™ Pizza*, Becomes Largest National Chain to Offer Plant-Based Pepperoni in United States
Little Caesars is asking customers to suspend their “disbeleaf” and declaring its new pizza with plant-based pepperoni to be unbelievably zesty, bold, and absolutely delicious. The chain is launching the Planteroni™ Pizza, made with the new Field Roast™ Plant-Based Pepperoni, to many of its stores across the United States starting today.
The new pizza option will be available at Little Caesars locations in the cities and suburbs of Los Angeles, New York City, Miami, San Francisco, Portland, Oregon, and the chain’s hometown of Detroit. Customers can choose from a regular Planteroni™ Pizza for $8.49, a Slices-N-Sticks product consisting of half Planteroni™ Pizza and half cheesy, buttery tasting breadsticks for $8, or add Field Roast™ Plant-Based Pepperoni as a topping on any custom pizza.
“Planteroni™ delivers a plant-based version of the delicious flavor of America’s most popular pizza topping, and you need to taste it to believe it,” said Jeff Klein, chief marketing officer at Little Caesars. “This product is really going to surprise and delight our customers.”
Consumers have a growing appetite for plant-based protein options according to recent data, which shows that 69% of people would order plant-based meat. Little Caesars and the Field Roast™ brand are satisfying that craving with the Planteroni™ Pizza, a regular pizza made with plant-based pepperoni that delivers an authentic, bold pepperoni taste. Field Roast™ Plant-Based Pepperoni is the first pepperoni alternative on the market to be made with pea protein, not soy; it’s crafted with fresh spices including whole pieces of fennel, cracked black pepper, garlic and paprika. The Field Roast™ brand debuted the first-of-its-kind innovation earlier this year, making Little Caesars the first national pizza chain to offer it so broadly in the United States.
Little Caesars® and M&M'S Team Up to Create the Perfect Post-Pizza Dessert
Little Caesars and M&M'S® are bringing pizza and cookie dough lovers the ideal post-pizza dessert – the Cookie Dough Brownie, made with M&M'S® MINIS Candies.
The new dessert features soft, chocolatey brownies, each topped with satisfying cookie dough and sprinkled with candy-coated milk chocolate M&M'S® MINIS. One order of Cookie Dough Brownie has four servings and is an unbelievable value at $3.69 plus applicable sales tax.
Little Caesars Cookie Dough Brownie,"If there's one thing we are completely obsessed with, it's making the perfect dough," said Jeff Klein, chief marketing officer at Little Caesars. "And we've done it again, this time with delicious cookie dough uniting a decadent chocolate brownie and one of America's most fun chocolate candies, M&M'S® MINIS."
Customers can order their Cookie Dough Brownie with M&M'S® MINIS for delivery* using the Little Caesars app, or pre-pay and then conveniently collect their dessert at any participating Little Caesars location. They can also walk into any participating Little Caesars location and pick up a pack of brownies without preordering.
*Plus tax where applicable. Available at participating locations. Prices may vary. Prices higher in AK, HI, and third-party online sites. Delivery available from participating locations with online orders only. Delivery fees apply. Small order fee for orders less than $10.
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