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Client Success


Connection Point VIP Paves the Way for NUMU Food Group’s Success in the Foodservice Industry

In the world of food innovation, few brands have made as much of an impact on plant-based dining as NUMU Food Group. Known for creating NUMU Vegan Mozzarella, a 100% vegan, gooey, and delicious mozzarella alternative, NUMU has given vegans and the lactose intolerant a reason to love pizza again. Their non-dairy mozzarella melts perfectly, with no aftertaste, delivering that creamy, classic flavor pizza lovers crave.

But as any great brand knows, breaking into the foodservice market requires more than just a great product. That’s where Connection Point VIP comes in.


How Connection Point VIP is Driving NUMU’s Growth

Thanks to the strategic advisory expertise of Connection Point VIP, NUMU Food Group has made significant strides in expanding its presence in the foodservice industry. Their partnerships have opened doors to major distributors like Gordon Food Service, Van Eerden, and Natural Direct, which now stock NUMU Vegan Mozzarella and distribute it to restaurants nationwide. This crucial distribution network has been instrumental in getting NUMU into the hands of operators looking for high-quality vegan options.


In addition to distribution, Connection Point VIP has introduced NUMU to a growing list of pizza chains, including Little Caesars, Toarmina’s, Pizza House Ann Arbor, and most recently, The Mitten Brewing Company. These introductions have sparked real momentum for the brand as pizza restaurants increasingly cater to the growing demand for plant-based alternatives.


Celebrity Collaborations and Strategic Marketing

One of the most exciting results of Connection Point VIP’s efforts is the collaboration between NUMU and Chef Fab, a well-known celebrity chef and entrepreneur. Chef Fab’s food truck, famous throughout the Chicago market, now proudly features NUMU Vegan Mozzarella. The collaboration has not only brought NUMU to a wider audience but has also created a buzz around the brand, further solidifying its place in the plant-based food landscape.


Another strategic move that has contributed to NUMU’s success is the decision to hire Ritchie Marketing, a recommendation made by Ken and Lindsy Benedict, managing partners at Connection Point VIP. The partnership with Ritchie Marketing has driven substantial growth in NUMU’s sales across all operator segments, further establishing the brand as a leader in vegan cheese alternatives.

 

A Bright Future for NUMU Food Group

As the plant-based movement continues to grow, NUMU Food Group, with the support of Connection Point VIP, is well-positioned to take full advantage of the demand for high-quality vegan options. From distribution and restaurant partnerships to celebrity collaborations and strategic marketing, Connection Point VIP’s efforts have been a game-changer for NUMU, opening new doors and propelling the brand toward even greater success in the foodservice industry.

With a strong foundation in place, NUMU’s future looks brighter than ever. Whether you’re a vegan, lactose intolerant, or simply a pizza lover looking for a healthier alternative, NUMU Vegan Mozzarella is revolutionizing the way we think about pizza – one delicious slice at a time.


Explore more about NUMU’s products at www.numuvegan.com.

 

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